Let’s focus on SEO on travel software / travel portal.
Search engine optimisation is changing the traditional sales methods of travel
packages. Having a robust travel software in place, is half of the job done.
Now this should be optimised for the search engines. Considering that the
travel portal will get the top slot for not critical keywords is not right as
google has changed the indexing algorithm. Now the whole optimisation of travel
agency software should be very carefully planned.
1. The process starts with keywords analysis. For any travel
portal development project, it is common to pick up the generic keywords
associated with travel industry. But competition is very high for those
keywords. Its wise to start picking the keywords with medium or low competition
to bring the results in quick time. A long tail keyword is always preferred.
Put something like “air tickets to Dubai in July” or “beach travel Miami in
Oct″. Try to create the contents for important cities including the photos and
specific contents.
2. After the keywords are finalised for your travel website,
start working on title, meta and keywords. These parameters provide the
information to search engine about, what website is.
3. After that, optimized content should be placed with keyword
density more than 2.5% to bring the best results on your travel booking system.
Image tags and H1/H2 should be properly placed.
4. Gather information about the target audience. Design
marketing strategy with a focus on them. Use social media profusely. Interact
with potential customers and start discussions. Bring those clients on your
travel website blog and let them write few comments for you.
5. Social media should be the aggressive part of your travel
software SEO strategy. Make constructive use of Facebook, Twitter, Pinterest
and so on. Post interactive and interesting videos in YouTube, with organic
descriptions and positive keywords.
6. Address the target audience by writing relevant
content. Your content must be providing
valuable information your customers can use.
Sharing interesting stories from your customers will lead to connecting
your customers to your brand. A community where people interact, talk, share
ideas may be formed too.
6. Have different strategies for each sector of your customers.
People will come to have a sense of trust in you. Devise a loyalty program for
your existing customers.
7. Buy ad space in major travel blogs and travel
directories. Try guest posts to establish your authority in the field of
travel.
